Purple Coneflower gets its name from the spiky brown center of its flower. Echinacea is renowned for both its good looks and medicinal uses. Its beautiful, daisy-like flowers can be used to cut or dried. Attractive to both birds and butterflies, leaving the seed heads in winter provides a food source to migrating birds. This also allows for the plant to self-seed, creating a larger, fuller patch. If things become too crowded you can divide the plant every four years or so. Purple coneflower is relatively adaptable, being drought, clay, dry soil and shallow/rocky soil tolerant. Medicinally it is said to boost the immune system and alleviate cold symptoms. The leaves and seeds can be dried and made into a tea.